Small businesses are using social media twice as much this year as they did last year.  In fact, one in five small businesses are integrating social media into their business processes. They are tapping Facebook, LinkedIn, YouTube, Twitter and other platforms to increase brand awareness, generate online buzz, recruit talent, attract leads, and more.
 
During our interactive session we’ll discuss the growth of social media marketing, compare various social media platforms, explain the advantages of social media over traditional media and provide you with a roadmap for getting your social media program off the ground.

More about our presenter:

Rick Alcantara, founder of Tara Communications LLC, is a knowledgeable, lively presenter who enjoys engaging his audiences. He delivers insightful observations on PR/marketing/social media trends and tactics that help organizations entice, engage and educate valued prospects, customers, employees, donors and more.

Rick has worked with airlines, car manufacturers, chip makers, municipal governments, libraries, financial service providers, pharmacuetical manufacturers, not-for-profits and many other types of organizations.

He has received numerous awards for his work in Internet communications, public relations research, strategic planning and particularly his commitment to the public relations profession.

Rick holds a masters degree in public relations and a bachelor's degree in communications. He is a former adjunct instructor at Rowan University and Drexel University. He is also past president of the Philadelphia Chapter of the Public Relations Society of America, and former board member of the International Association of Business Communicators, Professional Communicators of Southern New Jersey and the Gloucester County Business Association.

More about our host: 

For the past 40+ years, Royal Bank America has played a lead role in the growth and development of our region, empowering small businesses, entrepreneurs and individuals to achieve their financial goals and enrich our communities.  Royal Bank America participates in various social media venues, including twitter (@SpurTheEconomy) and on facebook (facebook.com/royalbankamerica).